Tata on Ice

The saga of Tony (Thriller) Tata continues. You can just hear that guy who does the movie trailers: “By day, he’s the powerful commander of DOT. At night, he’s A.J. Tata, mild-mannered novelist.”
 
Tata’s two roles collided last week when icy roads caused thousands of accidents back home while Thriller was in Chicago flogging his newly released novel. (TAP is hoping for a free, autographed copy of said novel in exchange for the extensive publicity we give it).
 
On Monday, Tata sat down with WRAL’s David Crabtree to defend DOT’s performance, both when he’s here and when he’s not. Crabtree pressed him on Sunday morning’s 13-car pileup near RDU. Tata said: “I want people to understand that no amount of preparation is going to make black ice go away. But the crews try. The crews are pre-positioned. We know where the hot spots are.”
 
Three PR notes here.
 
First, you know you’re on slippery ground (so to speak) when you’re in a one-on-one interview with the Big Anchor Guy.
 
Two, DOT secretaries would be wise to stay on the job in the winter.
 
Three, many a political career has foundered on storm response, or the lack thereof.
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Gary Pearce

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Tata on Ice

The saga of Tony (Thriller) Tata continues. You can just hear that guy who does the movie trailers: “By day, he’s the powerful commander of DOT. At night, he’s A.J. Tata, mild-mannered novelist.”
 
Tata’s two roles collided last week when icy roads caused thousands of accidents back home while Thriller was in Chicago flogging his newly released novel. (TAP is hoping for a free, autographed copy of said novel in exchange for the extensive publicity we give it).
 
On Monday, Tata sat down with WRAL’s David Crabtree to defend DOT’s performance, both when he’s here and when he’s not. Crabtree pressed him on Sunday morning’s 13-car pileup near RDU. Tata said: “I want people to understand that no amount of preparation is going to make black ice go away. But the crews try. The crews are pre-positioned. We know where the hot spots are.”
 
Three PR notes here.
 
First, you know you’re on slippery ground (so to speak) when you’re in a one-on-one interview with the Big Anchor Guy.
 
Two, DOT secretaries would be wise to stay on the job in the winter.
 
Three, many a political career has foundered on storm response, or the lack thereof.
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Gary Pearce

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