Senate Ads Are Working

As much as I respect Rob Christensen and the political experts he talked with in today’s column, I disagree with their conclusion that the money spent in the U.S. Senate race has had “little effect.”
 
In fact, I think the ads by Senator Hagan – and on her behalf – have painted Thom Tillis into a corner that he will have trouble escaping.
 
Granted, the movement is small, because the electorate is so polarized. But the shift is small because the pool of swing voters is small.
 
The ads against Tillis – aided by what is happening in this never-ending legislative session – have successfully linked him with two of the most unpopular groups in politics today: the Tea Party and the legislature. And the damage gets worse every day the legislature stays in town.
 
Nor does it help that Tillis can’t get a bill through his own chamber.
 
Maybe he should try a new message: “I’m a leader in a dysfunctional legislature, so I’ll fit right in in Washington.”
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Gary Pearce

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Senate Ads Are Working

As much as I respect Rob Christensen and the political experts he talked with in today’s column, I disagree with their conclusion that the money spent in the U.S. Senate race has had “little effect.”
 
In fact, I think the ads by Senator Hagan – and on her behalf – have painted Thom Tillis into a corner that he will have trouble escaping.
 
Granted, the movement is small, because the electorate is so polarized. But the shift is small because the pool of swing voters is small.
 
The ads against Tillis – aided by what is happening in this never-ending legislative session – have successfully linked him with two of the most unpopular groups in politics today: the Tea Party and the legislature. And the damage gets worse every day the legislature stays in town.
 
Nor does it help that Tillis can’t get a bill through his own chamber.
 
Maybe he should try a new message: “I’m a leader in a dysfunctional legislature, so I’ll fit right in in Washington.”
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Gary Pearce

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