Bev’s Buzzwords

“The jobs governor.”
 
“Setting government straight.”
 
“Career and college – ready, set, go.”
 
“Safe communities.”
 
You may as well get familiar with all these phrases. You’ll be hearing them from Governor Perdue – presumably for a good while.
 
Team Perdue has carved out those words as her roadmap to political recovery. They’re putting into practice the most fundamental political-message lesson: focus and discipline.
 
The media, of course, won’t like it. Their job is to find something new to report every job. Perdue’s job is to say the same thing over and over. Therein the tension.
 
Democrats should welcome the Governor’s course. And hope she pursues it relentlessly.
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Gary Pearce

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Bev’s Buzzwords

“The jobs governor.”
 
“Setting government straight.”
 
“Career and college – ready, set, go.”
 
“Safe communities.”
 
You may as well get familiar with all these phrases. You’ll be hearing them from Governor Perdue – presumably for a good while.
 
Team Perdue has carved out those words as her roadmap to political recovery. They’re putting into practice the most fundamental political-message lesson: focus and discipline.
 
The media, of course, won’t like it. Their job is to find something new to report every job. Perdue’s job is to say the same thing over and over. Therein the tension.
 
Democrats should welcome the Governor’s course. And hope she pursues it relentlessly.
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Gary Pearce

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