Antisocial Media
2012-03-08 - by
Here’s a lesson learned the hard way: a thin skin and a tendency to overreact don’t serve you well in politics.
But that’s exactly the tone being set on Twitter by Jeanne Milliken Bonds, campaign manager for Bill Faison. And it doesn’t serve Faison’s campaign well.
Some background: As faithful readers know, I’ve become a Twitter addict. I usually post once or twice a day. Another couple of times a day, I start to post, but think better of it. But I read it all day long; it has become my full-time, real-time political news feed. Best of all, it gives me a sense of the personality and character of people tweeting. (Although I have a pet peeve about the obviously ghosted tweets of politicians.)
Bonds’ tweets too often take an acerbic and even aggressive tone – toward other tweeters, activists and even reporters. She regularly engages in testy tweet exchanges. And she is either oblivious to or dismissive of her targets’ obvious shock and dismay.
Maybe that’s the tone Faison wants in his social media outreach. Usually, a campaign’s tone is set at the top. But I have a feeling that this in-your-face aggressiveness works better in the courtroom than in “social” media.
Posted in North Carolina - Democrats
Antisocial Media
2012-03-08/
Here’s a lesson learned the hard way: a thin skin and a tendency to overreact don’t serve you well in politics.
But that’s exactly the tone being set on Twitter by Jeanne Milliken Bonds, campaign manager for Bill Faison. And it doesn’t serve Faison’s campaign well.
Some background: As faithful readers know, I’ve become a Twitter addict. I usually post once or twice a day. Another couple of times a day, I start to post, but think better of it. But I read it all day long; it has become my full-time, real-time political news feed. Best of all, it gives me a sense of the personality and character of people tweeting. (Although I have a pet peeve about the obviously ghosted tweets of politicians.)
Bonds’ tweets too often take an acerbic and even aggressive tone – toward other tweeters, activists and even reporters. She regularly engages in testy tweet exchanges. And she is either oblivious to or dismissive of her targets’ obvious shock and dismay.
Maybe that’s the tone Faison wants in his social media outreach. Usually, a campaign’s tone is set at the top. But I have a feeling that this in-your-face aggressiveness works better in the courtroom than in “social” media.
Posted in North Carolina - Democrats