Pat McCrory’s ad has the same message as Barack Obama: It’s time for a change. Therein may lie Bev Perdue’s challenge.
Public Policy Polling found that she is weak with Democrats around Charlotte. Question: Do they know she’s the Democrat and McCrory’s the Republican?
Like Obama, McCrory is calling for change. Like Obama, McCrory is running against the status quo/more of the same in the capital. Like Obama, McCrory looks like a smart, young, fresh outsider.
One Republican told me there are three parties in Charlotte: Democrats, Republicans and Chamber of Commerce. And that McCrory belongs to the Chamber party.
Obama’s surge in the polls – which started with Wall Street’s meltdown – is lifting Perdue. Now she needs to reach these wayward Democrats. But will stem-cell research and school vouchers do it?
Her performance improved in the education debate. But she lacks a strong positive message about the future. Her ads tell us what she did. She needs to tell us more about what she’ll do.
And that she’s the Democrat.
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