There is a lot of sound and fury in the press – the latest storyline on the Presidential race reads: ‘Romney Stumbles,’ ‘Romney Sinks,’ ‘Romney Running Out of Time.’ Former Bush campaign aide Mark McKinnon wrote Romney ‘has dug his hole so deeply now, I don’t know if he can pull himself out.’
In fact, the last Gallop tracking poll (Wednesday night) showed Romney and Obama tied with 47% of the vote each.
So what’s going on here?
Whether it’s MSNBC, CNN or Fox News, tabloids – even the electronic version – feed on drama. Every night they need crisis and if a crisis doesn’t exist they’ll invent one. After all, they can’t report night after night that the polls didn’t change.
So watch the story line. I expect it may run: Romney Stumbles, Romney Falls, Romney Rallies, Polls Tied Again.
But don’t confuse that with the facts.