It’s a fad: Paul Ryan put his mother on TV, then David Rouzer put his grandmother on TV, then Tom Murray (who’s running for State House) put his mother in a TV ad. So which will folks say, ‘No one knows him better than his mother’ – or – ‘Does that mean he couldn’t get anyone except his mother to say something good about him?
David Rouzer has also done another ad people might look at two ways.
Back in 2008 two white-haired gentlemen sat down on a porch in a pair of rocking chairs and made a TV ad for Kay Hagan that all but sunk Liddy Dole. Two years later, the same two white-haired gentlemen reappeared, rocking and saying they’d made a mistake last election and this time they were voting for Senator Richard Burr. It was clever – and humorous and it worked.
Now David Rouzer has put the same two gentlemen in an ad, rocking for him – so will the third time turn out to be a charm or too much of a good thing?