Tuesday, September 17, 2013 2:11 PM
Branding? That is something that businesses do (well, cowboys do it in a different way), and is geared at their competitive image. Why in the world is a state agency doing that at all? Does Wos think someone else is going to come in and start competing at giving away welfare money? This is a wasteful and unnecessary position, no matter who fills it.
One of your points is well taken. Wos has a tin ear and no political savvy to just give the ultra partisan media which is already in a ''Blueprint'' frenzy another target that lines up perfectly with the ones they are already shooting at.
Your solution, however, is worse than the disease. The problem is that not only does Wos lack political savvy, policy sense, and the requisite administrative ability, but she has surrounded herself with similar people, with a sprinkling of politicized Democrats. Republicans should never want government to be in the hands of muddle headed bureaucrats, who are usually aligned to further entrench big government. Similarly, people whose only background is private sector business tend to lack the policy sense and the political savvy to help run a government department. What is needed is to put in solid people with a good grasp of policy that aligns with your own party's policies, good political savvy, and decent administrative skills. The best places to find those are think tanks, your own party activists, and those who have worked in previous administrations of your party at the State or federal level.
You don't avoid people who have worked in politics. Those are the ones you want. Those are the type of people that made this same department work very successfully in the Jim Martin and Jim Holshouser administrations. What you do not do is put people still wet behind the ears who have worked a few months in a campaign as a paid staffer into positions that are above their skill set. Yet those are the only political people Wos seems to want to hire. Try and find someone from a think tank, a veteran of another GOP administration, or a party activist with a good private sector resume at DHHS. What is grating is paying a corporate head hunter who works for Wos' husband $288,000 to help hire what has been hired at DHHS. Maybe that is who came up with this ''branding'' nonsense.