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Gary Pearce posted on February 24, 2010 08:55
PR types like to speculate about what they would advise Toyota and Tiger Woods to do in their times of trouble. (Imagine the fees!)
For all the ridicule and criticism, I think Tiger made a good first step in his televised mea culpa.
But Toyota still can’t get it right.
The myth is that you can do something magic in situations like these that will make the problem go away.
Afraid not.
Both Tiger and Toyota are just beginning a long, hard road. It will take them months or years to repair the damage. And they may never get all the way back.
They are both in a no-spin zone. No amount of PR will solve their problems. Only real change – and the difficult process of persuading people they have changed – will work.
But Tiger did well in his first public statement.
Critics say he was robotic. Well, he is robotic. That’s how he plays golf. And he approached his appearance the same way he approaches each golf shot.
They say he was rehearsed. Like you’d walk into that situation and wing it.
But he did the one thing he had to do: Confess his sins and apologize.
He hit bottom. Now he can work his way up.
Toyota hasn’t come near doing that. And the company will be hounded until it does. Then will come the long process of figuring out what went wrong, fixing it and coming clean about it.
Wednesday, February 24, 2010 10:29 AM
Nothing has gone wrong with the toyotas.It is mass hysteria.None of the toyotas outside of the USA has any problems.
Wednesday, February 24, 2010 10:37 AM
The Obama Administration is waging economic warfare against Japan by proxy, with Toyota being the proxy. This is being done for two reasons: 1.) The Administration and Democratic Party rely on unions for political support. Toyota is not union-controlled, and has been outperforming union-dominated U.S. firms (which are now also government-owned) for the last 20 years. 2.) Japan's new reformist government, elected last year, is putting pressure on the U.S. to finally withdraw U.S. troops from Okinawa. The U.S. will not permit this. Read all about it here: http://onlinejournal.com/artman/publish/article_5573.shtml
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